Ken Treloar (MBA, BTech)
Bestselling author, drone data technologist, and guide.
About my work
I support farmers using a toolbox made of cutting-edge technologies. Almost a decade of AgTech industry experience, and drone data enabled detective work.
My clients leverage the very best in AgTech solutions with impressive ROI, and you can take advantage these digital solutions too!
Key relationships with farmers and managers exist via my work with an amazing South African company, Aerobotics. Our team supports farming operations all over the globe with drone-based, cloud-based, and smartphone-based technologies powered by new-age best-in-class AI-backed analytics software.
Clients, Partners, and Guest Speaker Opportunities:
HISTORY
Growing up, my father was a superb teacher of the natural world. He was also an engineer. This meant I learnt a lot about nature and the planet. I also learnt about the built environment. How pieces fit together, and how they work.
Come to think of it, I was always curious about the way things worked. How they functioned. The moving parts that make up the whole. Where they added value, and how they were useful. How they solved problems, or entertained. Clever inventions in every shape or form (even those taken for granted by most). These would absolutely fascinate me.
A taste of the farm life
I had frequent exposure to the farming world early on too, with visits to family-friends and their farms during each school holiday.
Time well spent outdoors. Exploring, getting dirty, and learning in and with nature each day. Dawn till dusk. Animals, plants, the farm-hands, the machinery, the weather, water, and the Land.
“These memories are reminders, and help me to appreciate what farmers do.”
I like to read, study and learn, with a big focus on my clients’ needs, their farming goals, and their challenges. The role of a producer is a noble calling, challenging even at the best of times. Noble roles hold a lot of weight, and I have a massive amount of respect for our farmers.
But most importantly, I really like to learn from them, to walk the land with them, and to explore new opportunities together for a better farming today, and tomorrow.
It’s about balance.
We work with nature, people, and available technology as best we can.
What the process looks like:
Identify the biggest issue/s first.
Plan well, and accelerate into taking action.
Use the right tools and expertise for the job.
Have a clear focus on short, medium, and long-term goals.
Being advertisement-free means I have a creative outlet to not only be myself, but to be free of corporate interests and any self-censorship. No endorsements means I’m only recommending that which I know, trust, find interesting, or have worked with myself enough to give it the nod.
I made a decision long ago to not write for page views, clicks, or for any of the digital marketing vanity metrics that mainstream press and social influencers love to monitor.
My focus lies on delivering value, interest, and education for my readers.
This keeps my writing honest and raw.
And I’m happy to have you along for the journey.
